Why we started Hugsback. And how our weighted plush toy helps with calm, stress, sleep, and comfort and security
Feel the plush toy that hugs you back
Hello, we are Timo (20) and Noah (17), the founders of Hugsback.
In 2025, we started with a simple idea: to create a plush toy that not only feels soft, but also truly provides calm. In a world that is moving faster and faster, we noticed how many people need comfort, security, and a moment to reconnect with themselves.
Many people know weighted blankets, but they are not always practical. They can feel warm, large, or heavy. That's why we thought: what if you could experience that same soothing feeling with something soft, familiar, and huggable?
Thus, Hugsback was born: a 2 kg weighted plush toy that feels like a gentle embrace. Made for anyone seeking more calm, comfort and relaxation. At home, on the couch, in bed, or during moments when your mind feels too full.
Hugsback: Everyone deserves those hugs back.
1. From a busy world to a plush toy that brings calm
We saw how many people struggle to truly relax. Due to work, school, social media, stimuli, and daily busyness, your mind sometimes just keeps going.
That’s why we wanted to create a product that helps you slow down. Not a complicated tool, but something soft and familiar that you can simply hold when you need rest.
A Hugsback weighted plush toy provides a soothing and feeling of comfort and security due to its weight. It’s a plush toy that helps you release tension and reconnect with yourself.
Helps with calm and relaxation
Soft, trustworthy, and easy to hold.
Made for moments of stress, tension, and overstimulation.
2. Deep pressure : the secret behind Hugsback
A regular plush toy is soft. A Hugsback does more.
With a weight of 2 kg, the plush toy provides a gentle, deep pressure on your body. Many people find this to create a calm, safe, and supported feeling. It's like receiving a warm hug exactly when you need it.
That's why Hugsback doesn't feel like just any heavy plush toy, but like a plush toy that hugs you back. The combination of weight, softness, and shape makes all the difference.
2 kg weighted weight for deep pressure
Feels like a soft, constant hug.
Great for relaxation, moments of calm, and sleep.
3. Not just for children, but for everyone seeking comfort
Many people associate plush toys with children. But the need for comfort, safety, and security is not age-dependent.
That’s why Hugsback is designed for young and old. For children seeking calm, but also for adults dealing with stress, tension, sleep issues, or a busy mind. A Hugsback fits just as well in a child's room as on the couch or in an adult's bedroom.
Our weighted plush toys are meant to be a soft companion for any moment when you need closeness, relaxation, or just something familiar in your arms.
Suitable for children and adults
Perfect for the couch, in bed, or during a moment of calm.
Great for tension, stress, and difficulty relaxing.
4. Designed with care , quality , and soft materials
From the beginning, we did not want a simple plush toy with just extra weight inside. Hugsback had to feel really good.
That’s why we chose a soft exterior, a nice huggable shape and a filling with glass beads. The weight is designed to feel comfortable, without the plush toy being hard or awkward.
Every Hugsback is made with attention to comfort, appearance, and quality. From the first design to the packaging: everything must match the feeling we want to provide.
Calm. Softness. Comfort and security.
Ultra-soft fabric for a warm and familiar sense of comfort
Filled with glass beads for weighted pressure
Designed with care and attention to quality
5. More than a product: a plush toy with meaning
For us, Hugsback is more than a weighted plush toy. It is a feeling.
A Hugsback is there for the moments when you come home after a long day. For evenings when your mind is full. For children seeking safety. For adults who want to relax for a moment. For everyone who needs calm, comfort, or closeness.
Since our start in 2025, our mission has remained clear: to let as many people as possible experience what it feels like to be truly hugged back.
Because sometimes a plush toy is more than just a hug. Sometimes it is exactly what you need.
A trusted companion for difficult and busy moments.
Provides comfort, calm, and a sense of comfort and security.
Not just any plush toy, but a Hugsback.
Stories and videos from the Community
Read how other Hugsback lovers use their plush toy for stress, sleep, or relaxation
