A person sits at a table and holds a Hugsback elephant close. The deep pressure helps reduce tension and provides comfort in a calm environment.

Forgetfulness

Mental confusion

What is dementia ?

Dementia is an umbrella term for brain diseases in which memory, behaviour and orientation gradually decline. The world slowly changes — for the person themselves and for those around them. Familiar tasks become more difficult, emotions shift more quickly and the need for security grows every day.

4.8/5 (300+)

Who is affected by it ?

Hugsback provides a safe, warm and reassuring feeling that supports recovery, reduces anxiety and helps release tension and overstimulation.

Older adults with cognitive decline

Most people develop dementia later in life. Memory loss, disorientation and confusion can make everyday situations challenging.

Caregivers and family members

Dementia affects the whole family. Informal caregivers often experience helplessness or sadness, especially when connection and recognition diminish.

Caregivers in elderly care

Professional care requires patience and empathy. Small gestures of touch or recognition can be more calming than words.

Icon of a head with a question mark symbolizing moments of restlessness and confusion, used to show how Hugsback provides comfort and security.

People with early-stage dementia

In younger people, dementia often manifests itself more subtly — in behavior, mood changes and sensitivity to stimuli. Calm and structure help maintain a sense of control.

Hugsback elephant and bear are sitting on the couch while someone holds the soft bear paw. The weighted plush toys provide stability and a safe, calming feeling.

Why does dementia cause restlessness ?

When brain function declines, someone loses part of their familiar support. The world can feel confusing or threatening, causing tension and anxiety to increase. Memories fade, but feelings remain strongly present. At such times, gentle touch and recognition provide a sense of calm and safety.

Reduced processing
Disorientation
Disrupted daily routine

When do you notice the signals most strongly?

In the evening (sundowning)

As evening approaches, restlessness often increases. The brain becomes overstimulated more easily, and orientation fades.

In unfamiliar situations

A change of environment or routine can increase confusion. Familiar objects and touch can then help bring back calm.

Moments when stress signals are strongest and how a Hugsback weighted plush toy immediately helps reduce tension and restore calm.

During personal care

Being touched can feel unsafe when someone does not understand what is happening. Gentle, familiar touch can make a big difference.

For loneliness or when familiar people are absent

A lack of closeness can intensify feelings of anxiety. Physical comfort helps the body relax, even without words.

How can you bring more calm ? (4 steps)

Recognizing signs of stress, such as tense muscles and rapid breathing, so you can return to calm more quickly with the support of Hugsback.

Recognize what you feel

Pay attention to signs such as restlessness, tension, overstimulation or fatigue, because awareness is the first step towards calm.

Deep pressure from a Hugsback weighted plush toy helps slow the heart rate and breathing, reducing tension and bringing back relaxation.

Use the Hugsback weighted plush toy

The gentle deep pressure helps your body relax and brings you back to a calm, safe feeling more quickly.

Creating a calm environment in which Hugsback’s soft, weighted plush toy provides safety, comfort and security, and a soothing feeling.

Create a calm environment

Reduce stimuli by dimming the lights, turning off screens and taking a moment to consciously reconnect with yourself.

Taking moments of recovery where your body can relax, with Hugsback as support to release tension and encourage recovery.

Give yourself time to recover

Take regular calm moments so your body and mind can settle and stay balanced.

Hugsback weighted plush toy bear for seniors

Hugsback weighted plush toy elephant and bear

More than 300+ people experience more calm every day

What does Hugsback help with?

4.8/5 (300+)

During moments of tension or pressure

The deep pressure helps reduce physical tension and bring calm back to your mind.

Meditation icon symbolizing relaxation and recovery after intensive therapy, fitting Hugsback’s calming effect.

For moments of recovery throughout the day

The plush toy supports the transition from activity to relaxation and helps your body calm down more quickly.

For restlessness, anxiety or overstimulation

Hugsback provides a safe and soothing feeling that reduces tension and helps you feel more relaxed.

Scientific basis of deep pressure stimulation

Results based on scientific research into the effects of deep pressure stimulation on stress, anxiety and sensory processing.

Research results at a glance:

60%

Up to a 60% reduction in stress signals.

Studies show a clear decrease in physiological stress indicators such as heart rate and skin conductance during deep pressure stimulation (fewer physical signs of stress).

63%

63% of users experience less anxiety.

Research into deep pressure applications shows that most participants report a noticeable reduction in anxiety (less perceived anxiety).

80%

Up to 80% experience a calming effect.

Users often rate deep pressure stimulation as highly calming and comfortable during use (experienced calming effect).

Important to know: a Hugsback weighted plush toy is not a medical device and does not replace medical or psychological advice, diagnosis or treatment. Our plush toys are designed to provide comfort, calm and a sense of comfort and security. Experiences may vary from person to person.

Experiences : more calm and relaxation in daily life

More calm in my mind
Since using Hugsback, I’ve noticed that my body relaxes more quickly. The pressure helps me release tension and feel like myself again.
— Sanne B.
Helps with overstimulation and restlessness
In moments when everything feels like too much, the plush toy immediately brings a sense of calm. It helps me regain my balance and feel less easily overwhelmed.
— Tom V.
Gentle support for relaxation
I often use my Hugsback in the evening and notice that I calm down more quickly. It gives me a safe and relaxed feeling that I can truly rely on.
— Eva L.