What is dementia ?

Dementia is a collective term for brain diseases in which memory, behavior, and orientation gradually deteriorate. The world slowly changes—for the person themselves and for those around them. Familiar actions become more difficult, emotions fluctuate more rapidly, and the need for safety grows daily.

Who will be affected ?

Elderly with cognitive decline

Most people develop dementia later in life. Memory loss, disorientation, and confusion make everyday situations challenging.

Caregivers and family members

Dementia affects the entire family. Caregivers often experience helplessness or sadness, especially when contact and recognition diminish.

Care providers in elderly care

Professional care requires patience and empathy. Small gestures of touch or recognition can be more calming than words.

People with early dementia

In younger people, dementia often manifests more subtly—in behavior, mood swings, and sensitivity to stimuli. Rest and structure help maintain control.

 
 

Why does dementia cause anxiety ?

When brain function declines, a person loses some of their footing. The world can feel confusing or threatening, increasing tension and anxiety. Memories fade, but feelings remain strong. It's precisely then that gentle touch and recognition offer a sense of calm and security.

When do you notice the signals most strongly?

In the evening (sundowning)

Restlessness often increases towards evening. The brain becomes overstimulated more quickly, and orientation becomes lost.

In unknown situations

A change of environment or routine can exacerbate confusion. Familiar objects and touch can help restore calm.

During personal care

Being touched can feel unsafe if someone doesn't understand the gesture. A gentle, familiar touch makes a big difference.

In loneliness or absence of familiar people

A lack of closeness can exacerbate feelings of anxiety. Physical comfort helps the body relax, even without words.

 
 

How can you bring more peace ? (4 steps)

  • Calmly approach the person

    Approach with a soft tone, move slowly, and make gentle eye contact. Recognition begins with posture and voice.

  • Use the Hugsback weighted cuddly toy

    The weighted pressure and soft texture send a signal of safety to the body. This reduces tension and helps calm the nervous system.

  • Limit stimuli in the environment

    Provide a quiet space with soft lighting and minimal noise. Hugsback works best in a familiar, calm environment.

  • Give time and stay close

    Peace doesn't return instantly. Touch and presence are more powerful than words—stay close and give the other person space to relax.

    During moments of unrest or confusion

    The deep pressure of Hugsback helps reduce tension and provides a sense of security. The soft texture brings calm and security.

    In case of evening restlessness or insomnia

    Hugsback can help support the transition to rest. The constant pressure reduces stress and promotes relaxation.

    In care or guidance situations

    Healthcare providers use Hugsback to build trust in the face of fear or resistance. The familiar touch helps reestablish connection.

    How does Hugsback help with dementia?

    Discover in which situations our weighted cuddly toys make the biggest difference — from moments of anxiety to providing comfort and recognition in healthcare settings.

    Discover it yourself
     
     

    Scientific substantiation

    Proven peace and security with dementia

    Research results at a glance :

    45%

    of participants with dementia experienced less agitation and restlessness when using aggravation (Frontiers in Psychiatry, 2022).

    67%

    felt safer and better oriented after 2 weeks of deep pressure therapy (Geriatric Nursing, 2024).

    52%

    of caregivers reported better sleep and less tension in the cared-for person after using a weighted cuddly toy (MDPI, Healthcare Journal, 2020).

    Results based on independent research into deep pressure and weighted hugs in dementia care.

    Experiences : peace and recognition with dementia

    • ★★★★★

      More peace with my mother

      Since she got her Hugsback, the evenings are much calmer. She holds him and seems less restless or anxious.

      — Ivonne P.

    • ★★★★★

      Peace of mind for both of us

      As a caregiver, I find that the hug brings peace not only to him, but to me as well. It makes the caregiving experience more gentle.

      — Niels K.

    • ★★★★★

      Recognition without words

      My father smiles as soon as he touches the stuffed animal. It's as if he recognizes the feeling, even though he doesn't say anything more.

      — Romy B.

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