We are Timo & Noah, the faces behind Hugsback.
At Hugsback, we believe that true rest begins with moments of safety, warmth, and security. We started Hugsback not because we simply wanted to create a new product, but because we noticed how many people in daily life are looking for relaxation and comfort. After school, work, busyness, stress, or overstimulation, sometimes only one thing is needed: something soft, familiar, and calming to hold onto.
At Hugsback, we believe that true life begins with moments of peace, safety, and security. Our unique weighted toys are designed to help you relax, reduce stress, and recharge – so you have the energy to live life to the fullest.
Whether you dream of big adventures or small, precious moments at home, a Hugsback gives you the support and relaxation you need to pursue those dreams.
Helps to relieve tension
Gives a warm and familiar feeling
Brings peace to mind and body
Makes you stop and think
Helps to process stimuli
Supports a better night's sleep
In 2025, we launched our mission: to let as many people as possible experience what it feels like to be truly hugged back. Because in a world that sometimes moves too fast, you deserve to pause for a moment – with a warm, familiar hug in your arms.
Each Hugsback helps you release tension, process stimuli, and sleep better. So you'll wake up not only feeling refreshed, but also with a lighter head and a warmer heart.
Hugsback: Everyone deserves those hugs back
Since day one: hugs that hug back
Read the story of Founders Timo & Noah here
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2025 June
It started with a hug
20-year-old Timo and 17-year-old Noah saw how, in a busy world, we find it increasingly difficult to truly unwind. This is how the idea for Hugsback was born – born from something small, yet so significant: a hug. A hug that's not just given, but also returned.
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2025 August
The development
We sought the perfect blend of weight, softness, and quality. Each Hugsback is meticulously designed with 2 kg of glass beads for deep, calming pressure, ultra-soft mink fabric, and a warm, lifelike appearance that feels instantly familiar.
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2025 November
A flying start
From the very first moment, our cuddly toys found their way into hearts and living rooms. People discovered how a Hugsback helps with tension, anxiety, and overstimulation—and shared their stories with us. The Hugsback family grew faster than we could ever have imagined.
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2025 December
But this is only the beginning
We want even more people to experience what it's like to be truly hugged back. New designs, new stories. Because at Hugsback, we believe everyone deserves a moment of warmth, peace, and security.
More than a hug.
why this matters to us
For us, Hugsback is more than a webshop. Every order means there's someone out there looking for peace, comfort, or support. Someone who sleeps poorly, easily gets overstimulated, experiences stress, or simply needs a familiar moment for themselves.
That's why we take every detail seriously. From the softness of the fabric to the weight distribution, and from the packaging to customer service. We want the entire experience to be perfect: from opening the box to the first hug.
Feel the hug behind Hugsback
At Hugsback, we believe in something simple: everyone deserves to be hugged back.
More than a cuddle
The soft, weighted pressure helps release tension and calms your body — like a real hug, exactly when you need it.
Born from rest
Since 2025, we've been helping people with:
less stress, better sleep, and more peace of mind and body.
Designed with care
Every Hugsback is made with care. From the evenly distributed filling to the ultra-soft fabric. Everything is designed with one goal: to make you feel at peace
Always nearby
Whether you want to relax, sleep better, or just need comfort - Hugsback is there for you.
Deep rest
With each hug, we bring a little more peace and warmth into daily life.
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Recyclable materials
Our weighted soft toys and packaging are made from recyclable materials. This way, the world stays as warm and soft as our soft toys.
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Sustainably produced
We consciously choose production processes that are friendly to both people and the environment, without compromising on quality and comfort. Hugsback is for everyone!
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Long lasting, lasting hugs
Our cuddly toys are made to last for years. So you can enjoy the same familiar feeling not only today, but also tomorrow and far beyond.
Together, we make the world kinder
Sometimes a hug is more than just a hug—it's support, hope, and a sign that someone cares. The bigger Hugsback grows, the more people we can reach. With every purchase, you contribute to that.
