We are Timo & Noah, the faces behind Hugsback.
At Hugsback, we believe that true calm begins with moments of safety, warmth, and security. We didn't start Hugsback just to create a new product, but because we noticed how many people seek relaxation and support in their daily lives. After school, work, busyness, stress, or overstimulation, sometimes all you need is something soft, familiar, and calming to hold onto.
That’s why Hugsback was created: a weighted plush toy that not only feels nice but also truly gives back. Calm, warmth, and the feeling that you can take a moment to relax. Our plush toys are designed to reduce tension, bring your body to calm, and recharge you, so you can enjoy the small and big moments in life with more energy.
Help to let go of tension.
Provides a warm and comforting feeling
Brings calm to the mind and body
Take a moment to pause.
Helps process stimuli
Supports a better night's sleep
In 2025 we began our mission: to let as many people as possible experience what it feels like to be truly hugged back. Because in a world that sometimes moves too fast, you deserve to pause with a warm, familiar hug in your arms.
Every Hugsback helps you to release tension, process stimuli, and sleep better. This way, you not only wake up refreshed but also with a clearer mind and a warmer heart.
Hugsback: Everyone deserves those hugs back.
Since day one: hugs that hug back
Read here the story of the Founders Timo & Noah
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June 2025
It started with a hug
20-year-old Timo and 17-year-old Noah saw how in a busy world we are increasingly unable to find calm. This is how the idea for Hugsback was born – originating from something small, but great in meaning: a hug. A hug that is not only given but also gives one back.
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2025 Augustus
The development
We searched for the perfect mix of weight, softness, and quality. Each Hugsback is carefully designed with 2 kg of glass beads for a deep, calming pressure, an ultra-soft mink fabric, and a warm, lifelike appearance that feels instantly familiar.
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November 2025
A flying start
From the very first moment, our plush toys found their way into hearts and homes. People discovered how a Hugsback helps with tension, anxiety, and overstimulation – and shared their stories with us. The Hugsback family grew faster than we ever dared to dream.
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December 2025
But this is just the beginning
We want many more people to experience what it feels like to be truly hugged back. New designs, new stories. Because at Hugsback, we believe that everyone deserves a moment of warmth, calm, and security.
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May 2026
Hundreds of satisfied customers
Meanwhile, hundreds of satisfied customers have discovered how special it feels to be truly hugged back. Their beautiful experiences and trust give us the motivation every day to spread even more warmth, calm, and comfort.
More than a hug.
why this is important for us
For us, Hugsback is more than just a webshop. Every order means that there is someone out there looking for calm, comfort, or support. Someone who has trouble sleeping, gets overwhelmed easily, experiences stress, or simply needs a familiar moment for themselves.
That’s why we take every detail seriously. From the softness of the fabric to the distribution of the weight, and from the packaging to customer service. We want the whole experience to be perfect: from opening the box to the first hug.
Feel the hug behind Hugsback
At Hugsback, we believe in something simple: everyone deserves to be hugged back.
More than a hug
The soft, weighted pressure helps release tension and brings your body to calm — as if you are receiving a real hug, just at the right moment.
Originating from calm
Since 2025, we have been helping people with:
less stress, better sleep, and more calm in mind and body.
Designed with care
Every Hugsback is made with care. From the evenly distributed filling to the ultra-soft fabric. Everything is designed for one purpose: to make you feel calm
Always close
Whether you want to relax, sleep better, or simply need comfort - Hugsback is here for you.
Deep calm
With each hug, we bring a little more calm and warmth into daily life.
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Recyclable materials
Our weighted plush toys and packaging are made from recyclable materials. This way, the world remains as warm and soft as our plush toys.
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Sustainably produced
We consciously choose production processes that are friendly to both people and the environment, without compromising on quality and comfort. Hugsback is here for everyone!
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Long lifespan, lasting hugs
Our plush toys are made to last for years. This way, you can enjoy the same comforting feeling not just today, but also tomorrow and long after.
Together we make the world softer
Sometimes a hug is more than just a hug – it is support, hope, and a sign that someone cares about you. The bigger Hugsback grows, the more people we can reach. With every purchase, you contribute to that.
