Hugging is more than just a sweet gesture. It's a physical and emotional response that leaves a deep mark on our well-being.
When we hug someone — or hold something warm — the body produces oxytocin, also known as the happiness hormone .
It is the hormone that strengthens connection, safety and love.
Hugsback works on the same principle. The weighted hug provides an enveloping form of pressure that invites the body to relax and evokes that same feeling of closeness.
What exactly is oxytocin?
Oxytocin is a hormone that is released during:
- cuddle
- to cling
- soft touch
- safety and connectedness
- familiar rituals
It brings the body into a state of rest, warmth and emotional openness.
The effect of oxytocin on your body
Oxytocin:
- reduces stress
- reduces tension in muscles
- improves the feeling of security
- strengthens the bond with yourself and others
- makes it easier for you to relax
It counterbalances stress hormones and brings the body back into balance.
How Hugsback Mimics This
Although Hugsback is not human, the weight and shape evoke the same bodily process:
- deep pressure activates oxytocin
- the feeling of a hug is imitated
- the body reacts as if you are being held
- peace and connectedness increase
It's a hug that's always available — even when no one's around.
When Cuddle Pressure Is Most Effective
- in case of fear or tension
- in loneliness
- in daily stress
- during recovery moments
- when going to sleep
- during emotional overstimulation
Oxytocin makes these moments lighter and more bearable.
Conclusion
Cuddling is a powerful way to create peace and connection. Thanks to the release of oxytocin, the body creates a state of warmth and safety.
Hugsback makes this feeling accessible—anytime, anywhere, without words. A gentle, constant source of well-being.
